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A soda company is redesigning their label and will hold a focus group to see which label is preferred more by a random group of
A soda company is redesigning their label and will hold a focus group to see which label is preferred more by a random group of people. After the focus group, the company finds the proportion of people that like label A to be 0.7. If the labels had no effect on each person's choice, what would we assume the probability of selected label A to be
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Business Analytics Data Analysis and Decision Making
Authors: S. Christian Albright, Wayne L. Winston
5th edition
