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A software company collects data on its customers, employees, communities, and shareholders to determine the firm's impact on these groups. The firm sets goals for

A software company collects data on its customers, employees, communities, and shareholders to determine the firm's impact on these groups. The firm sets goals for the next year based on its discoveries. The software company then releases an impact report relaying the insights from this data and the company's goals moving forward. Which of the following orientations does this set of activities exemplify? a. A stakeholder orientation b. A market orientation c. A shareholder orientation d. A customer orientation

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