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A specialty software development firm is planning to offer one of four new software products and wishes to maximize profit, minimize risk, and increase market
A specialty software development firm is planning to offer one of four new software products and wishes to maximize profit, minimize risk, and increase market share. If a weight of 65% is assigned to profit potential, 20% to profitability risk, and 15% to market share, identify the product that would be best for the firm to introduce
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