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A specialty swimwear manufacturer develops a radio ad targeting athletes in the northeastern United States. The message focuses on performance characteristics of the products. According
A specialty swimwear manufacturer develops a radio ad targeting athletes in the northeastern United States. The message focuses on performance characteristics of the products. According to the communications model presented in this chapter, which of these is the medium? Question content area bottom Part 1 A. Swimwear B. Manufacturer C. Performance characteristics of the swimwear D. Northeastern part of the United States E. Radio
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