A Spokane health provider wants to attract 200 new pre-diabetic patients over the age of 25 by December 31, 2023. Simmons Quick reports indicate people in this age group, who may be pre-diabetic, spend a great deal of time watching TV and surfing health care sites on the internet. Decide whether to advertise on Web MD or a television channal (or both) using the information provided below. Assume that there are 300,000 televison households in the Spokane DMA and 1/3 of U.S. households have a pre-diabetic member. Calculate a budget for your campaign after deciding on media vehicle(s) and insertion rate. The CPM is $12.