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A sports brand targeting college students is interested in incorporating metaverse to create innovative experiences for their consumers. Therefore, their agency is conducting a study
A sports brand targeting college students is interested in incorporating metaverse to create innovative experiences for their consumers. Therefore, their agency is conducting a study about how college students perceive metaverse.
Mainly, they are interested in the relationship between college students attitudes toward:
helpfulness of metaverse, and the extent of metaverse increases brand engagement. They have access to a sample of students who were exposed to metaverse for at least one time. Students are asked to selfreport their responses on a point Likert scale based on how much students agree with: helpfulness of metaverse and metaverse increases engagement in brand communities.
Based on the data collected, the brand has created two variables:
Helpfulness of metaverse ie releasing stress, network and socialize, entertain, educationvariable in dataset: Helpfulness
Extent of metaverse increases brand engagement variable in dataset: Metaverseengage
Conduct a correlation analysis to investigate the relationships between these two variables and answer the following questions:
a Paste your SPSS output for your correlation analysis below. points
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