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A startup is analyzing its customer acquisition costs. Requirements: Calculate the Customer Acquisition Cost (CAC) for a marketing campaign that cost $10,000 and resulted in
- A startup is analyzing its customer acquisition costs.
- Requirements:
- Calculate the Customer Acquisition Cost (CAC) for a marketing campaign that cost $10,000 and resulted in acquiring 500 new customers.
- Suggest at least two strategies to reduce CAC.
- Explain how reducing CAC contributes to Lean startup principles.
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Ethical Obligations and Decision Making in Accounting Text and Cases
Authors: Steven Mintz, Roselyn Morris
4th edition
978-1259543470, 1259543471, 978-1259730191
