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A stationery company plans to launch a new type of indelible ink pen. Advertising for the new product will be heavy and will cost the
A stationery company plans to launch a new type of indelible ink pen. Advertising for the new product will be heavy and will cost the company $6 million, although the company expects general revenues of $150 million next year from sources other than sales of the new pen. If the company has a corporate tax-rate of 30% on its pretax income, what effect will the advertising for the new pen have on its taxes?
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