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A stockbroker made the following statements: One of my first clients introduced himself by saying, I am John and I'd like to invest the 'Warren

A stockbroker made the following statements: "One of my first clients introduced himself by saying, I am John and I'd like to invest the 'Warren Buffet Way'. What shall we do? Get the annual reports of the top 200 companies. Analyse the accounts of each, assess 'value' and then go to the stock market and find out that wow, I'm right and the whole market is wrong, and the share price is trading below the true 'value'. Then purchase the shares and wait for that value to inevitably emerge".

Using the Brunswick-Lens Model identify what 'information cues' do you think are important in making your decision? What would be your decision outcome?

Can you answer this in 30 minutes?

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