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A store places a sign next to its soup cans stating limit of 1 2 per person. They find that this increases the number of

A store places a sign next to its soup cans stating "limit of 12 per person". They find that this increases the number of cans that people buy. What best explains this effect?
Anchoring effect
Availability heuristic
Law of small or large numbers
Representativeness heuristic

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