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A straddling strategy, where a firm tries to improve a product in several dimensions, may fail because customers do not want improvement in multiple dimensions
A straddling strategy, where a firm tries to improve a product in several dimensions, may fail because
customers do not want improvement in multiple dimensions | ||
often there are trade-offs among the different dimensions | ||
it is impossible to improve a product in more than one dimension | ||
time value of capital is being ignored |
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