A strategic planning matrix is a tool used to analyze and plan business strategies. It helps to identify the strengths, weaknesses, opportunities, and threats (SWOT) of a business or a specific unit within a business. Step 1: Define the Goal 2.Objective with a time restriction/deadline for completion 3. At least three actions toward the achievement of the objective 4) At least 2 Measures/benchmarks for the achievement of the objective 5) A target date for completion 6)The responsible party for public health HIV rapid testing in local public health department in a rural communities