A student wishes to start a catering business by fixing breakfast meals every day to sell in the early hours everyday all meals must be sold before noon when all unsold meals are offered at half price the following information is provided a.The cost of each meal is 10 pounds b. Selling price is 14 pounds per meal (before noon) c.Because the student wishes to establish a good competitive advantage , he plans to avoid shortages whenever possible .He added a further penalty representing the expected cost of losing a customer of 3 pounds Construct the conditional payoff formulae Determine Q that generates the maximum expected payoff