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A study finds a curve-linear relationship between the frequency of a TV ad (FREQ) and how much consumers enjoy the ad (ENJOY). The regression equation
A study finds a curve-linear relationship between the frequency of a TV ad (FREQ) and how much consumers enjoy the ad (ENJOY). The regression equation is ENJOY = - 1.33* FREQ2 + 11.41 FREQ + 5.88 At what point of frequency, the extent to which consumers enjoy the ad starts to decline (i.e., turning point)
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