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A study has been conducted to assess whether the use of a celebrity spokesperson increases the attractiveness of a product to customers. A sample of
A study has been conducted to assess whether the use of a celebrity spokesperson increases the attractiveness of a product to customers. A sample of customers rate the target product twice once when it is presnted in an ad featuring a celbrity spokesperson, and once when it is presented in an ad that features
A study has been conducted to assess whether the use of a celebrity spokesperson increases the attractiveness of a product to customers. A sample of customers rate the target product twice once when it is presnted in an ad featuring a celbrity spokesperson, and once when it is presented in an ad that features
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