A. Study the four stages of the product life cycle, then identify a product for each stage of the cycle (4 different products). For example, one might identify Coca Cola Classic soda in the maturity or decline phase.

• Explain why each product can be classified in its stage, using research to support your ideas.

B. Choose one of your favorite brands. Then, describe the brand's meaning, or the beliefs and associations a consumer has about the brand (this can be based on your personal experience with the brand).

• How does the company help create a brand meaning in the consumer's mind?