A study was conducted in a grocery store. Shoppers were given samples of fruit jams in two different situations: In the "limited choice" situation they were able to choose from six flavors, while in the "extensive choice" situation the group had 24 flavors to choose from. In the limited group, 30 percent of consumers actually bought a jar of jam as a result, and a measly 3 percent of those in the extensive choice group did. What phenomenon does this study illustrate? Question content area bottom Part 1 A. Mental budget B. Self-regulation C. Purchase momentum D. Consumer hyperchoice E. Counteractive construal