A subculture is a group that shares certain beliefs, values, and customs and exists within a larger society. A subculture can stem from a person's ethnicity, religion, geographic location, age, or gender. Based on these various backgrounds and characteristics, subcultures also vary and comprise different consumer segments.

Discuss how the chosen subculture, Generation X,differs from the overarching national culture regarding values, beliefs, customs, attitudes, and consumption behaviors.