A substantial rise in the price of milk INCREASE DECREASE DEMAND SUPPLY REASON: A. Change in consumers income B. Change in the market population size C. Change in the price of a related good (Substitute) D. Change in the price of a related g complement) E. Changes in consumer tastes and nces F. Changes in resource prices G. Changes in technology H. "Shocks"... nature and political disruptions I. Changes in taxes or Government regulation