a) Summarize the social media metrics and your audience is the CMO at Qdoba b) Explain which one social media post you believe was the most effective, and why you believe it was the most effective c) Based on the data, give recommendations for Qdoba's social media team moving forward What types of posts do you recommend they use d) From the data, one of the posts was boosted for $20 It's your job to look at the data and find out which one and what the boost (ad) did for the post Post ID Post Message Posted Lifetime Post Total Reach Lifetime Post Total Impressions Lifetime Post Organic Impressions Lifetime Engaged Users Qdobaly QDOBALY it's like Monopoly but quicker and everybody wins Your move Hasbro 5 12 2022 at 12 55pm 1600 3750 3750 75 Qdoba Cinco Easy as 1, 2, 3 Celebrate your Cinco with QDOBA CincoDeMayo Tacos Margaritas JAJA Tequila video post 5 5 2022 at 12 31pm 875 1500 1500 100 Screenshot Roulette So what's on the menu for this weekend video post 4 28 2022 at 3 33pm 1200 2000 1000 80 Burrito Puppies Just Can't Get Enough ) 5 15 2022 at 1 00pm 400 550 550 30 Lifetime The number of people who had your Page's post enter their screen Posts include statuses, photos, links, videos and more (Unique Users) Lifetime The number of times your Page's post entered a person's screen Posts include statuses, photos, links, videos and more (Total Count) Lifetime The number of times your Page's posts entered a person's screen through unpaid distribution (Total Count) Lifetime The number of unique people who engaged in certain ways with your Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post (Unique Users) QDOBA May 12 QDOBALY it's like Monopoly but quicker and everybody wins Your move Hasbro LUNCH CHANCE A CREATE YOUR A FRIEND FACETIME BURRITO GRAB A FOR BUY A FRIEND OWN BOWL N B DNOT GET FREE GUAC CARD QDOBALY COLLECT FREE QUESO PROCEED TO QDOBA OD GO ON A LATE NIGHT CHIPS G GUAC RUN DECLUTTER YOUR HOME CHANCE GO Collect a snack as you pass go HOST A MOVIE NIGHT TAKE A 30 MINUTE NAP CHANCE

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a) Summarize the social media metrics and your audience is the CMO at Qdoba. b) Explain which one social media post you believe was the

a) Summarize the social media metrics and your audience is the CMO at Qdoba.
b) Explain which one social media post you believe was the most effective, and why you believe it was the most effective.
c) Based on the data, give recommendations for Qdoba's social media team moving forward. What types of posts do you recommend they use?
d) From the data, one of the posts was "boosted" for $20. It's your job to look at the data and find out which one and what the boost (ad) did for the post.

Post ID	Post Message	Posted	Lifetime Post Total Reach	Lifetime Post Total Impressions	Lifetime Post Organic Impressions	Lifetime Engaged Users
Qdobaly	QDOBALY: it's like Monopoly but quicker and everybody wins. Your move Hasbro. ♟	5/12/2022 at 12:55pm	1600	3750	3750	75


Qdoba Cinco	Easy as 1, 2, 3. ???? ???? Celebrate your Cinco with QDOBA! ???? #CincoDeMayo #Tacos #Margaritas JAJA Tequila [video post]	5/5/2022 at 12:31pm	875	1500	1500	100



Screenshot Roulette	So what's on the menu for this weekend? ???? [video post]	4/28/2022 at 3:33pm	1200	2000	1000	80


Burrito Puppies	Just Can't Get Enough :)	5/15/2022 at 1:00pm	400	550	550	30
			Lifetime: The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more. (Unique Users)	Lifetime: The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. (Total Count)	Lifetime: The number of times your Page's posts entered a person's screen through unpaid distribution. (Total Count)	Lifetime: The number of unique people who engaged in certain ways with your Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post. (Unique Users)