A superior indicator of how sound W. L. Gore's strategy is and whether or not the strategy signals strong execution is falling short of its stated financial objectives, that is, its financial performance is well below the industry average, and its market share gains reflect short-term preferences for capacity maximization. forgoing initiatives designed to build market share and to promote corporate responsibility. undertaking new initiatives to promote corporate social responsibility. achieving its stated financial and strategic objectives via improvements in its internal processes such as defect rate, order fulfillment, delivery times, days of inventory, and employee productivity