A supermarket chain employs you as a management accountant. The organization is undertaking a comprehensive analysis and evaluation of its product and customer portfolio. You have been asked to help because of your knowledge (through study) of value chain analysis

Required:

a.Using example of a supermarket in Kenya discuss the main components of the value chain. You should refer to the particular skills you as a management accountant can bring to the analysis of the value chain

b.Identify separable activities performed in that supermarket within the value chain

c.Clearly explain which of the activities in (b) above are Value adding and which are non-value adding