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A supermarket is considering running a promotion on one of its washing powder brands. By doing this, it will not be able to run a

A supermarket is considering running a promotion on one of its washing powder brands. By doing this, it will not be able to run a campaign on its shampoo brands, which would have generated a contribution of $50,000. What type of cost is this $50,000?
sunk cost
accounting cost
irrelevant cost
opportunity cost
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