Question
A supplier of entertainment services for weddings and other large events currently employs an indirect sales force to call on planners and venues. For which
A supplier of entertainment services for weddings and other large events currently employs an indirect sales force to call on planners and venues. For which of the following reasons might the company decide to switch to a direct sales force? The company is prioritizing a standard mix of services over complex, customizable packages. The company is shrinking the number of its music offerings. Surveys suggest that customers are getting inconsistent information about the nature and pricing of the services. The company is under financial pressure and needs to cut its payroll.
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