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a) Suppose that Amjad is loss averse. In morning Amjad's stock broker calls to tell him that he has gained 50,000 on stock portfolio. In
a) Suppose that Amjad is loss averse. In morning Amjad's stock broker calls to tell him that he has gained 50,000 on stock portfolio. In evening his accountant inform that he owes 50,000 taxes. In the end, how he would be feeling emotionally as his gain exactly offset amount of extra taxes to pay. Please explain with reference to consumer behavior?
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