a) Suppose that Amjad is loss averse. In morning Amjad's stock broker calls to tell him that

he has gained 50,000 on stock portfolio. In evening his accountant inform that he owes

50,000 taxes. In the end, how he would be feeling emotionally as his gain exactly offset

amount of extra taxes to pay. Please explain with reference to consumer behavior we

discussed in class?

b) Assume that an amazing job is offered to you by a campus to collect funds for the

SZABIST's sports program and you accepted that offer. You are now told to draft a fund-

raising letter. If you want to raise as much money as possible, would it be better if the text

of that section mentioned that your business school is ranked among the best leading

university in the nation in sports or that you are better than 99 percent of other business

schools at sports? Explain this behavior?