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A. Suppose that the price is lowered to $12.99 for Both. Due to the attractive promotional price, assume that 2 Mil new customers will be
A. Suppose that the price is lowered to $12.99 for Both. Due to the attractive promotional price, assume that 2 Mil new customers will be acquired for Both in Q4 compared to the No Change Option. $18 per new subscriber should be added to the All Except Streaming Royalties when compared to the No Change Option. Calculate the Q4 Operating Income for the Bundle Pricing option. Please show your work and fill in the answers in the statement format below (5 Points). A. Suppose that the price is lowered to $12.99 for Both. Due to the attractive promotional price, assume that 2 Mil new customers will be acquired for Both in Q4 compared to the No Change Option. $18 per new subscriber should be added to the All Except Streaming Royalties when compared to the No Change Option. Calculate the Q4 Operating Income for the Bundle Pricing option. Please show your work and fill in the answers in the statement format below (5 Points)
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