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A surfboard manufacturer advertises its boards via banner ads on various blogs and magazine sites featuring extreme sports and water adventures. Its marketing manager sees
A surfboard manufacturer advertises its boards via banner ads on various blogs and magazine sites featuring extreme sports and water adventures. Its marketing manager sees that the ads may be working, because one site is getting a very high hit rate. He also understands that hit rates
A surfboard manufacturer advertises its boards via banner ads on various blogs and magazine sites featuring extreme sports and water adventures. Its marketing manager sees that the ads may be working, because one site is getting a very high hit rate. He also understands that hit rates
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Research Methods For Business Students
Authors: Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
7th Edition
1292016620, 9781292016627
