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A survey about social media reported that 77% of B2B marketers(marketers that focus primarily on attractingbusinesses) plan to increase their use of socialmedia, as compared

A survey about social media reported that 77% of B2B marketers(marketers that focus primarily on attractingbusinesses) plan to increase their use of socialmedia, as compared to 55% of B2C marketers(marketers that primarily targetconsumers). The survey was based on 1,279 B2B marketers and 1,729 B2C marketers. The accompanying table summarizes the results. Complete parts(a) through(d) below.

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Click the icon to view the contingency table about social media use and marketers.

a. What is the probability that a randomly selected respondent plans to increase use of socialmedia?

nothing

(Round to three decimal places asneeded.)

b. What is the probability that a randomly selected respondent is a B2Cmarketer?

nothing

(Round to three decimal places asneeded.)

c. What is the probability that a randomly selected respondent plans to increase use of social media or is a B2Cmarketer?

nothing

(Round to three decimal places asneeded.)

d. Explain the difference in the results in(b) and(c).

A.

The probability in part(b) is a jointprobability, while the event in part(c) is a simple probability.

B.

The two events in part(c) are collectivelyexhaustive, while the event in part(b) is not.

C.

The probability in part(b) is a marginalprobability, while in part(c), the probability of an event or second event is calculated.

D.

The two events in part(c) are mutuallyexclusive, but part(b) has only one event.

image text in transcribed
X Contingency Table Increase Use of Business Focus Social Media? B2B B2C Total Yes 984 947 1,931 No 295 782 1,077 Total 1,279 1,729 3,008 Print Done

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