Question
A survey about social media reported that 77% of B2B marketers(marketers that focus primarily on attractingbusinesses) plan to increase their use of socialmedia, as compared
A survey about social media reported that 77% of B2B marketers(marketers that focus primarily on attractingbusinesses) plan to increase their use of socialmedia, as compared to 55% of B2C marketers(marketers that primarily targetconsumers). The survey was based on 1,279 B2B marketers and 1,729 B2C marketers. The accompanying table summarizes the results. Complete parts(a) through(d) below.
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Click the icon to view the contingency table about social media use and marketers.
a. What is the probability that a randomly selected respondent plans to increase use of socialmedia?
nothing
(Round to three decimal places asneeded.)
b. What is the probability that a randomly selected respondent is a B2Cmarketer?
nothing
(Round to three decimal places asneeded.)
c. What is the probability that a randomly selected respondent plans to increase use of social media or is a B2Cmarketer?
nothing
(Round to three decimal places asneeded.)
d. Explain the difference in the results in(b) and(c).
A.
The probability in part(b) is a jointprobability, while the event in part(c) is a simple probability.
B.
The two events in part(c) are collectivelyexhaustive, while the event in part(b) is not.
C.
The probability in part(b) is a marginalprobability, while in part(c), the probability of an event or second event is calculated.
D.
The two events in part(c) are mutuallyexclusive, but part(b) has only one event.
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