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a survey about social media reported that 82% of b2b marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social
a survey about social media reported that 82% of b2b marketers (marketers that focus primarily on attracting businesses) plan to increase their use of social media,as compared to 53% of b2c marketers (marketers that primarily target consumers). the survey was based on 1,329 b2b marketers and 1,702 b2c marketers
a. What is the probability that a randomly selected respondent plans to increase use of social media?
Increase Social Media Use | B2B Marketer | B2C Marketer | Total |
Yes | 1088 | 908 | 1996 |
No | 241 | 794 | 1035 |
Total | 1329 | 1702 | 3031 |
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