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A sustaining innovation is when a company goes in a new direction inspired by a larger company's products. A sustaining innovation means retaining the existing

A sustaining innovation is when a company goes in a new direction inspired by a larger company's products.
A sustaining innovation means retaining the existing product without altering the initial version.
A sustaining innovation means changing the product altogether and creating something new from scratch.
A sustaining innovation is a newer and better version of an existing product that targets primarily existing customers.
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