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A team of employees at a tech company has advocated for changing the company logo to contain a shape that is very similar to a
A team of employees at a tech company has advocated for changing the company logo to contain a shape that is very similar to a symbol used on smartphones. They argue that the symbol is more recognizable and will enhance brand loyalty. Despite being a small team, they are consistent in their message and resolute in their determination. As a result, company executives have scheduled a meeting with the team to learn more about their proposal. What concept from class best explains the positive response from the company executives? Group of answer choices The social intuitionist model (SIM) Conformity Group attribution bias Groupthink Pre-exposure accountability
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