A team of marketing academics at a large university were approached by South Asian telecommunication provider, Mobilink. The company has developed a prepared SIM card with improved simplicity and enhanced customer value. Customers can also switch seamlessly to prepaid or contrast with the provider. The prepaid SIM card provided by Mobilink is backed by South Asian call centre. The CEO of Mobilink wants team of marketing academics to develop a research proposal, for no more than $50,000, to examine why consumers switch mobiles and how they deal with shock (unexpected large charges on their account) he hopes this will trigger consumers to consider changing providers and therefore saving money.

Please answer the following three questions:

a) What kind of sampling strategy (i.e. sample frame, sampling technique, sample size) are best suited for this research proposal? Why?

b) Outline the research purpose you think would have been developed from the management problems/issues in this research study

. c) Outline three key research questions you think would have been developed from the management problems/issues in this research study.