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A technology company launches a campaign for their marquee productivity tool, where ads address a potential lack of understanding about its usage through clear and
A technology company launches a campaign for their marquee productivity tool, where ads address a potential lack of understanding about its usage through clear and consistent communication to appeal to a specific group of adopters. Which group is the campaign most likely aimed at according to Diffusion of Innovation theory? Group of answer choices Early Majority Innovators Laggards Early Adopters
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