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A television commercial for a food product is in production. Who among the followingwould be responsible for handling the script, interpreting the storyboard, managing the
A television commercial for a food product is in production. Who among the followingwould be responsible for handling the script, interpreting the storyboard, managing the talent, and dealing with thecameras, lighting, and set?
a
The producer
b
The media planner
c
The director
d
The account executive
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
