A television production company was looking for an idea for a new show and approached Emeril Lagasse, a charismatic chef that frequently appears on the Food Channel. It was decided the production company would build a show based around Lagasse's life. While the casting of the popular Lagasse insured people would watch the first couple shows, poor scripts led to the cancellation of the show. In terms of the SWOT analysis, the casting of Lagasse was a

$,$ and the poor scripts were a

$00$:$20$:$10$

Multiple Choice

threat; opportunity

strength; weakness

weakness; threat

Next

opportunity; threat