A television station is considering what kind of programming to run between midnight and 8am. The options are: Item: Old movies Classic 90s sitcoms Length per item 2 hours 30 minutes Infomercials 10 minutes Cost per item per night $100 $50 $0 Potential advertising $190 $90 $10 revenue per item Maximum saturation per night 4 hours 3.5 hours 2.5 hours For example: Old-movies are usually 2 hours in length, the rights to air old-movies are $100 per movie, estimated advertising is $190 per movie, and a maximum of up to 4 hours of movies can be shown per night before affecting viewership. What is the optimal mix of shows they should broadcast? (include both qualitative and quantitative analysis)