Question
a) The Covid-19 pandemic has influenced the retailing industry in many ways. Can you explain some of your observations about consumer behavior during the crisis
a) The Covid-19 pandemic has influenced the retailing industry in many ways. Can you explain some of your observations about consumer behavior during the crisis and retailers' tactics to respond them? Do you have any suggestion to overcome such problems?
b) What are some contemporary trends in retailing and distribution channels? Please discuss one of the trends in details and provide examples.
c) How the emergence of the Internet and E-commerce has challenged the existing marketing channels? Explain to what extent e-retailers have been successful in gaining market share, and why.
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