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A think global, act global approach to crafting a global strategy involves selling much the same products under the same brand names everywhere and expanding
A "think global, act global" approach to crafting a global strategy involves
selling much the same products under the same brand names everywhere and expanding into most, if not all, nations where there is significant buyer demand.
utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwide.
pursuing the same basic competitive strategy theme lowcost differentiation, bestcost focused in all countries where the firm does business.
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