Question
A thorough industry, competitive, and customer analysis of Kitsch Wines: a. Identify recent trends in the Canadian and BC wine and restaurant markets. How will
A thorough industry, competitive, and customer analysis of Kitsch Wines:
a. Identify recent trends in the Canadian and BC wine and restaurant markets. How will these trends affect Kitsch Wines (KW) and its future performance? What impact will COVID‐19 have?
b. Who are KW's competitors? What is KW's competitive advantage? Is it sustainable?
c. Who are KW's customers? What do they want?
d. Overall, what are KW's strengths and weaknesses? While it is not mandatory, consider performing a SWOT analysis.
2. Based on all and decisions, an action plan for Kitsch Wines:
a.Consider their current plans of tasting room and restaurant expansion as well as any new recommendations you have.
b. Consider the primary risks associated with your decision and suggest how to mitigate those risks?
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a Recent Trends in the Canadian and BC Wine and Restaurant Markets 1 Canadian Wine Market Growing Domestic Consumption Canadians are increasingly embracing domestic wines leading to a rise in wine con...
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
1119497639, 978-1119497639
