A time-tested guideline to help sales executives avoid gift giving that is unethical or in bad taste is: A time-tested guideline to help sales executives avoid gift giving that is unethical or in bad taste is: The giving of gifts to customers and their families should only occur during the holiday season. Only give gifts to large prospective customers in the anticipation of an order. A and B only. All of these. Making sure the value of gifts be kept low to avoid the appearance of undue influence on future purchase decisions