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A touch point is any point Widespread application of CRM programs has shown that they have not led to universal success. they can substantially improve

A touch point is any point Widespread application of CRM programs has shown that they have not led to universal success. they can substantially improve firm profitability. success rests upon organizational commitment. they are customer-centric. all are trueof contact that a customer or prospect has with the company. Which of the following is an example? an inquiry over the phone face-to-face interaction with a store clerk interaction with an ATM company contact via a website all are examples

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