A town is planning to start running a weekly farmer's market. The town anticipates a network effect, causing the market to grow in popularity over time. How should the town price the permits it sells to vendors at the market? The town should offer the permits for free. The town should initially keep the price low until the market becomes popular and then increase prices. The town should set the price high initially to attract vendors with the highest willingness to pay and then lower prices over time to let in other vendors. The town should set the price equal to its cost of providing the space