A toy company in business for seventy years has consistent sales of $20 million per annum. It has recently secured a contract with a television network allowing the toy company to create a board game from a phenomenally successful show. The toy company estimates sales will be $50 million in the first year, $20 million in the second year, and $10 million in the third year.

Discuss some of the considerations the toy company should take into account when costing and pricing the new product.