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A toy manufacturer has three different mechanisms that can be installed in a doll that it sells. The different mechanisms have three different setup costs

A toy manufacturer has three different mechanisms that can be installed in a doll that it sells. The different mechanisms have three different setup costs (overheads) and variable costs and, therefore, the profit from the dolls is dependent on the volume of sales. The anticipated payoffs are as follows. Light Demand

Moderate Demand

Heavy Demand

Probability

0.25

0.45

0.3

Wind-up action

$325,000

$190,000

$170,000

Pneumatic action

$300,000

$420,000

$400,000

Electrical action

-$400,000

$240,000

$800,000

Calculate the expected monetary value for each decision alternative. Which decision yields the highest EMV?


                Toy 1 EMV = $205,000; Toy 2 EMV = $164,000; Toy 3 EMV = $228,000; Best Choice is Toy 2
                Toy 1 EMV = $215,000; Toy 2 EMV = $264,000; Toy 3 EMV = $328,000; Best Choice is Toy 3
                Toy 1 EMV = $217,500; Toy 2 EMV = $384,000; Toy 3 EMV = $248,000; Best Choice is Toy 2
                Toy 1 EMV = $288,000; Toy 2 EMV = $364,000; Toy 3 EMV = $228,000; Best Choice is Toy 2

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