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A traditional manufacturing firm got interested to diversify into a technology led business. They were manufacturing traditional packaging material for variety of firms. The young

A traditional manufacturing firm got interested to diversify into a technology led business. They were manufacturing traditional packaging material for variety of firms. The young generation of the family is not interested to continue in this traditional business, that was hardly growing over the last few years.

They have approached you as a strategy consultant. You need to present arguments on what are some of the key considerations for exiting from the current business and leverage the past experiences, what are some of the key considerations for selecting new tech-led business.

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