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A traditional paper manufacturing company is thinking to invest in an automated assembly machine worth 20 000 EUR. This machine will replace two assembly workers.

A traditional paper manufacturing company is thinking to invest in an automated assembly machine worth 20 000 EUR. This machine will replace two assembly workers. If the annual salary of one worker is 30 000 EUR, what is the payback period of the machine . If the lifetime of the machine is 2 years, what is the customer perceived value ? Please visualize it in the customer value framework. .

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To calculate the payback period of the automated assembly machine and the customer perceived value lets consider the following information Cost of the ... blur-text-image

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