A TV program, Friends, has a rating of 17.6 (to calculate traffic from ratings, assume there are 118.4 million broadcast television households in the United States). Nike wants to advertise a 30-second commercial during the show, Friends. Nike has come to you, an expert marketer, to help them figure out their CPM for this broadcast TV advertising campaign. Your assignment: Part 1: What is Nike's CPM on Friends if a 30-second commercial costs them $600,000? Assume 1 active viewer per household. Part 2: Nike has just been informed by their research group, that not all viewers on Friends are in their target market. In fact, Nike's target audience, on Friends, consists of only people aged 25 to 54, which constitute 62 % of the program's total audience. Based on this new target audience, what is the CPM-TM (TM=62% is target market) in this case? Part 3: Think about this: Digital media (not broadcast TV) advertising allows for native target advertising (think seo, display, facebook). Their CPM is $2 to $8.....dramatically lower than broadcast TV. Still advertisers choose to use broadcast TV. Why do you think is that (list 2-3 reasons)