A typical project engagement begins with a customer inquiry of Purple Marketing Agency's services. The first point of contact is a Sales Executive who analyzes a customer's needs and creates a customer brief.
Once a customer brief is created, the Sales Executive assigns the brief to one of two streams, the Strategy Team, or the Business Operations team. If the work is determined to be strategy-related, a Strategic advisor is assigned to the customer's account, otherwise, an Account Manager is assigned if the work is
related to Business Operations.
From here, both teams operate similarly, where a scope document is developed, and an internal service level agreement of 3 days must be abided by, subsequently communicating with the customer to review the scope document and provide their sign-off. Once sign-off is established, the Strategic Advisor or The account Manager is the main point of contact for the customer for the rest of the engagement.

1) Identify all assumptions made when modeling the current state process

2) Utilizing flowcharting and business process management techniques, create the future state process of how the communication can be improved in the initial engagement process
3) Provide rationale behind the changes that are proposed. Indicate any assumptions made, or context to further clarify your proposal