A university professor and her doctoral student have started studying the career patterns of educators to determine whether educators need career guidance in mid-career or later on. The purpose of the study is not to solve an immediate problem but to contribute to the body of knowledge on career psychology. This should enable career psychologists to give valuable advice to students and educators who are faced with the choice of continuing as educators or becoming managers. 

Questions

What kind of research are the university professor and her students conducting? Substantiate your answer. What research techniques can they use and how can they ensure the success of the study?